The Pledge is open to all business and community organizations regardless of size and industry. For each organization that signs the pledge, CareFirst will make a $1,000 donation (up to $1 Million) to our regional community partners supporting vaccination efforts.
Email announcing the Better Together pledge and inviting community leaders and businesses to an event to kickoff the pledge.
Post campaign page to thank everyone for signing the pledge. 750 companies pledged totaling $750,000 to be donated to community partners who will help underserved populations get vaccinated.
Pledge wall for community and business leaders to add a testimony about why they are taking the pledge.
Toolkit for to those who took the pledge to access resources and information that can be shared internally and externally.
CEO Brian Pieninck kicked off the pledge at an event for community and business leaders by walking through the pledge page.
The campaign is announced on WBAL TV local news and radio to promote the pledge in the community.
