Inclusion and Equity Event Marketing
The goal was to create a visually impactful, interactive environment around inclusion and equity that would resonate with associates and transform behavior. Events were planned at 5 locations on October 2, 2019 for all associates to take part in a similar experience; a morning of inspirational speakers, unconscious bias training and an afternoon of community service helping local non-profit organizations. With the use of an interactive wall, story installations, digital displays, signage, lighting and branded banners each location experienced an inspirational and engaging day.